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LittleBlackBook: VITAL Appoints The Ninety-Niners as Creative Agency
The collaboration with The Ninety-Niners aims to elevate VITAL's portfolio of vitamin and gut health drinks as the brand expands.
Ant Hopper
1 min read


How Real People Feel About Socialising
We spoke to real people to get cross-generational views on what going out looks like today, and if it’s getting better or worse.
Andrew Blakeley
6 min read


Creativebrief BITE: How Organix and The Ninety-Niners punctured the pressure of modern motherhood
Real insights and an open-minded approach to marketing have successfully driven a step change at the organic food brand. Si Goodall,...
Ant Hopper
6 min read


How Real People Feel About No/Low Alcohol drinks
It's the biggest Dry January yet, so we spoke to some Real People to find out what they think of no/low alcohol drinks.
Andrew Blakeley
5 min read


How Real People Feel About Influencers
Do people trust influencers? Respect them? Like them? We spoke to some real people to get their views.
Andrew Blakeley
5 min read


What can Trump teach marketers?
This is not intended as advice for political campaigns. I’m just a British planner and I do not claim any great insight into the dynamics...
Si Goodall
3 min read


How Real People Feel about…Halloween
We spoke to some real people across the country to find out how they really feel about it...
Andrew Blakeley
4 min read

LittleBlackBook: New Dole Campaign Shocks Diners with Surprise Addition to Full English Breakfast
The campaign was created with The Ninety-Niners and directed by Jeremy Ervine. Building on their award-winning “Add Some Wow” campaign,...
Ant Hopper
2 min read


How Real People Feel about…Electric Cars
Adoption of electric vehicles seems to have hit some speed bumps. Changing government policies, slowing sales and trade tariffs have all...
Si Goodall
5 min read

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