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Ant Hopper
6 min read
Creativebrief BITE: How Organix and The Ninety-Niners punctured the pressure of modern motherhood
Real insights and an open-minded approach to marketing have successfully driven a step change at the organic food brand. Si Goodall,...
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Andrew Blakeley
5 min read
How Real People Feel About No/Low Alcohol drinks
It's the biggest Dry January yet, so we spoke to some Real People to find out what they think of no/low alcohol drinks.
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Andrew Blakeley
5 min read
How Real People Feel About Influencers
Do people trust influencers? Respect them? Like them? We spoke to some real people to get their views.
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Si Goodall
3 min read
What can Trump teach marketers?
This is not intended as advice for political campaigns. I’m just a British planner and I do not claim any great insight into the dynamics...
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Andrew Blakeley
4 min read
How Real People Feel about…Halloween
We spoke to some real people across the country to find out how they really feel about it...
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Ant Hopper
2 min read
LittleBlackBook: New Dole Campaign Shocks Diners with Surprise Addition to Full English Breakfast
The campaign was created with The Ninety-Niners and directed by Jeremy Ervine. Building on their award-winning “Add Some Wow” campaign,...
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Si Goodall
5 min read
How Real People Feel about…Electric Cars
Adoption of electric vehicles seems to have hit some speed bumps. Changing government policies, slowing sales and trade tariffs have all...
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Ant Hopper
1 min read
LittleBlackBook: Organix Encourages Parents to "Keep the Good Times Rollin’’ for Their Little Ones
The campaign was created with The Ninety-Niners and directed by James Killeen. Organic baby and toddler snack brand Organix has launched...
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Andrew Blakeley
4 min read
How Real People Feel About… The Olympics
They feel like biggest thing in the world right now – and certainly one of the biggest marketing opportunities – but just 4 in 10 Britons...
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News and Views
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