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LittleBlackBook: VITAL Appoints The Ninety-Niners as Creative Agency
The collaboration with The Ninety-Niners aims to elevate VITAL's portfolio of vitamin and gut health drinks as the brand expands.
Ant Hopper
1 min read


How Real People Feel About Socialising
We spoke to real people to get cross-generational views on what going out looks like today, and if it’s getting better or worse.
Andrew Blakeley
6 min read


Creativebrief BITE: How Organix and The Ninety-Niners punctured the pressure of modern motherhood
Real insights and an open-minded approach to marketing have successfully driven a step change at the organic food brand. Si Goodall,...
Ant Hopper
6 min read


How Real People Feel About No/Low Alcohol drinks
It's the biggest Dry January yet, so we spoke to some Real People to find out what they think of no/low alcohol drinks.
Andrew Blakeley
5 min read


How Real People Feel About Influencers
Do people trust influencers? Respect them? Like them? We spoke to some real people to get their views.
Andrew Blakeley
5 min read


What can Trump teach marketers?
This is not intended as advice for political campaigns. I’m just a British planner and I do not claim any great insight into the dynamics...
Si Goodall
3 min read


How Real People Feel about…Halloween
We spoke to some real people across the country to find out how they really feel about it...
Andrew Blakeley
4 min read

LittleBlackBook: New Dole Campaign Shocks Diners with Surprise Addition to Full English Breakfast
The campaign was created with The Ninety-Niners and directed by Jeremy Ervine. Building on their award-winning “Add Some Wow” campaign,...
Ant Hopper
2 min read


How Real People Feel about…Electric Cars
Adoption of electric vehicles seems to have hit some speed bumps. Changing government policies, slowing sales and trade tariffs have all...
Si Goodall
5 min read


LittleBlackBook: Organix Encourages Parents to "Keep the Good Times Rollin’’ for Their Little Ones
The campaign was created with The Ninety-Niners and directed by James Killeen. Organic baby and toddler snack brand Organix has launched...
Ant Hopper
1 min read


How Real People Feel About… The Olympics
They feel like biggest thing in the world right now – and certainly one of the biggest marketing opportunities – but just 4 in 10 Britons...
Andrew Blakeley
4 min read


LittleBlackBook: BSI Appoints New Agency Partner as Brand Refresh Takes Shape
The Ninety-Niners were selected following a competitive process to develop a new global creative platform. BSI, the business improvement...
Ant Hopper
2 min read


Meet Future Mum 2035
The next generation of parents will be from the much-discussed Gen Z. How will the world that they have grown up in shape their views of...
Si Goodall
6 min read


LittleBlackBook: The Ninety-Niners named media and activation agency for Dole Sunshine Company
Dole Sunshine Company has announced the appointment of The Ninety-Niners as lead activation and media agency partner for UK and other...
Ant Hopper
2 min read


Creative Salon: Lloyds Bank Highlights How Strong Mental Health Contributes To Business Success
Lloyds Bank has revealed an integrated campaign for the launch of its new service that offers over 1000 UK small business owners a series...
Ant Hopper
3 min read


LittleBlackBook: The Ninety-Niners Celebrates Second Birthday with New Hires
The Ninety-Niners has appointed Ally Mee and Jess Parish as senior producer and account manager respectively. The pair join as the agency...
Ant Hopper
1 min read


Campaign: Organix "Spark their love of great food" by The Ninety-Niners
Organix's ad supports the release of its food ranges for children aged between six months and six years old. It shows a little girl’s...
Ant Hopper
1 min read


LittleBlackBook: The Ninety-Niners Appoints Richard Dennison as First Creative Leader.
The Ninety-Niners have appointed Richard Dennison as executive creative director; the agency’s first creative leadership role since it...
Ant Hopper
2 min read


Campaign: Organix hires The Ninety-Niners as creative lead
Organic baby and toddler food brand Organix has appointed The Ninety-Niners as its lead creative agency. The agency, founded last year by...
Ant Hopper
1 min read


Do real people care about social purpose?
When we set up The Ninety-Niners, we were heavily influenced by Andrew Tenzer’s Empathy Delusion and Orlando Wood’s Lemon. And then I...
Si Goodall
3 min read

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