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Andrew Blakeley
5 min read
How Real People Feel About Influencers
Do people trust influencers? Respect them? Like them? We spoke to some real people to get their views.
Andrew Blakeley
4 min read
How Real People Feel about…Halloween
We spoke to some real people across the country to find out how they really feel about it...
Ant Hopper
2 min read
LittleBlackBook: New Dole Campaign Shocks Diners with Surprise Addition to Full English Breakfast
The campaign was created with The Ninety-Niners and directed by Jeremy Ervine. Building on their award-winning “Add Some Wow” campaign,...
Si Goodall
5 min read
How Real People Feel about…Electric Cars
Adoption of electric vehicles seems to have hit some speed bumps. Changing government policies, slowing sales and trade tariffs have all...
Ant Hopper
1 min read
LittleBlackBook: Organix Encourages Parents to "Keep the Good Times Rollin’’ for Their Little Ones
The campaign was created with The Ninety-Niners and directed by James Killeen. Organic baby and toddler snack brand Organix has launched...
Andrew Blakeley
4 min read
How Real People Feel About… The Olympics
They feel like biggest thing in the world right now – and certainly one of the biggest marketing opportunities – but just 4 in 10 Britons...
Ant Hopper
2 min read
LittleBlackBook: BSI Appoints New Agency Partner as Brand Refresh Takes Shape
The Ninety-Niners were selected following a competitive process to develop a new global creative platform. BSI, the business improvement...
Si Goodall
6 min read
Meet Future Mum 2035
The next generation of parents will be from the much-discussed Gen Z. How will the world that they have grown up in shape their views of...
Ant Hopper
2 min read
LittleBlackBook: The Ninety-Niners named media and activation agency for Dole Sunshine Company
Dole Sunshine Company has announced the appointment of The Ninety-Niners as lead activation and media agency partner for UK and other...
Ant Hopper
3 min read
Creative Salon: Lloyds Bank Highlights How Strong Mental Health Contributes To Business Success
Lloyds Bank has revealed an integrated campaign for the launch of its new service that offers over 1000 UK small business owners a series...
Ant Hopper
1 min read
LittleBlackBook: The Ninety-Niners Celebrates Second Birthday with New Hires
The Ninety-Niners has appointed Ally Mee and Jess Parish as senior producer and account manager respectively. The pair join as the agency...
Ant Hopper
1 min read
Campaign: Organix "Spark their love of great food" by The Ninety-Niners
Organix's ad supports the release of its food ranges for children aged between six months and six years old. It shows a little girl’s...
Ant Hopper
2 min read
LittleBlackBook: The Ninety-Niners Appoints Richard Dennison as First Creative Leader.
The Ninety-Niners have appointed Richard Dennison as executive creative director; the agency’s first creative leadership role since it...
Ant Hopper
1 min read
Campaign: Organix hires The Ninety-Niners as creative lead
Organic baby and toddler food brand Organix has appointed The Ninety-Niners as its lead creative agency. The agency, founded last year by...
Si Goodall
3 min read
Do real people care about social purpose?
When we set up The Ninety-Niners, we were heavily influenced by Andrew Tenzer’s Empathy Delusion and Orlando Wood’s Lemon. And then I...
Si Goodall
5 min read
Democratising the voice of consumers, part 1
In the most progressive organisations, getting close to consumers is everyone’s responsibility. So what can you do to make everyone as...
Si Goodall
4 min read
2021: Time for a fresh perspective?
It’s been a year of massive change and upheaval. It’s impacted your home and working life in ways you could never have imagined. But has...
Si Goodall
4 min read
Fixing the first-party data gap
This is the era of data-driven marketing. But getting hold of the right data is getting harder. With GDPR, the impending end of cookies...
Si Goodall
3 min read
Relevance is human-driven, not just data-driven
$1 trillion is at risk for companies who fail to maintain customer relevance, according to Accenture. But what does it mean to be...
Ant Hopper
3 min read
Campaign: Ex-MullenLowe Open duo Ant Hopper and Si Goodall launch consultancy to 'champion the 99%'
It is called The Ninety-Niners to convey how the business will 'stand with the 99%'. Ant Hopper and Si Goodall Former MullenLowe Open...
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