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Campaign: Organix hires The Ninety-Niners as creative lead
Organic baby and toddler food brand Organix has appointed The Ninety-Niners as its lead creative agency. The agency, founded last year by...
Ant Hopper
1 min read
Do real people care about social purpose?
When we set up The Ninety-Niners, we were heavily influenced by Andrew Tenzer’s Empathy Delusion and Orlando Wood’s Lemon. And then I...
Si Goodall
3 min read
Democratising the voice of consumers, part 1
In the most progressive organisations, getting close to consumers is everyone’s responsibility. So what can you do to make everyone as...
Si Goodall
5 min read
2021: Time for a fresh perspective?
It’s been a year of massive change and upheaval. It’s impacted your home and working life in ways you could never have imagined. But has...
Si Goodall
4 min read
Fixing the first-party data gap
This is the era of data-driven marketing. But getting hold of the right data is getting harder. With GDPR, the impending end of cookies...
Si Goodall
4 min read
Relevance is human-driven, not just data-driven
$1 trillion is at risk for companies who fail to maintain customer relevance, according to Accenture. But what does it mean to be...
Si Goodall
3 min read
Campaign: Ex-MullenLowe Open duo Ant Hopper and Si Goodall launch consultancy to 'champion the 99%'
It is called The Ninety-Niners to convey how the business will 'stand with the 99%'. Ant Hopper and Si Goodall Former MullenLowe Open...
Ant Hopper
3 min read
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