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Andrew Blakeley
4 min read
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How Real People Feel about…Halloween
We spoke to some real people across the country to find out how they really feel about it...
Si Goodall
5 min read
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How Real People Feel about…Electric Cars
Adoption of electric vehicles seems to have hit some speed bumps. Changing government policies, slowing sales and trade tariffs have all...
Si Goodall
3 min read
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Do real people care about social purpose?
When we set up The Ninety-Niners, we were heavily influenced by Andrew Tenzer’s Empathy Delusion and Orlando Wood’s Lemon. And then I...
Si Goodall
5 min read
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Democratising the voice of consumers, part 1
In the most progressive organisations, getting close to consumers is everyone’s responsibility. So what can you do to make everyone as...
Si Goodall
4 min read
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Fixing the first-party data gap
This is the era of data-driven marketing. But getting hold of the right data is getting harder. With GDPR, the impending end of cookies...
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