Putting the swagger back into Organix

Organix

The challenge

Organix is famous for its functional product story, such as healthy ingredients and being organic. But the most important drivers of brand preference in toddler snacking are emotional. We need to be famous for enjoyment, fun and moments of connection.

Strategy

Organix is famous for its functional product story, such as healthy ingredients and being organic. But the most important drivers of brand preference in toddler snacking are emotional. We need to be famous for enjoyment, fun and moments of connection.

What real people think

“Every day is full of ups and downs. The best laid plans can be out of the window before breakfast, so I need to be ready to adapt to whatever the day throws at us and go with the flow.”

The idea

With Organix in your baby bag, nothing will get in the way of your Lil’ Baller living their best lives.

Keep the Good Times Rollin'

What we made

Social campaign and toolkit

30s film with 6s and 15s edits for TV, BVOD, You Tube, Meta and TikTok. Campaign toolkit for social and shopper.

Value unlocked

Creative research revealed that the film is “exceptionally appealing…exceptionally relevant…and projects brand distinctiveness and leadership”, smashing benchmarks for UK Baby Category advertising:

Likeability: +17pp
Relevant: +17pp
Different: +22pp

First burst of campaign produced “…a significant shift of brand relevance” and other important brand image measures after only 1 month: